Evaluation

I was originally was torn between Mutton Quad and Not Just Fleurons briefs but after researching into typographical meaning and coming across the phase widows and orphans. I knew that it would make a perfect restaurant name.

I thought I would have found this brief simpler to the YO Sushi branding but it was quite different. As i had to do alot of research into themed restaurants, inspiring typography and i had to also look into the whole background of my name and style. I found I was able to do more sketching first, rather than straight drawing on a mac in this brief also.

Having developed and finished my logo for my restaurant, I then researched menu layouts and typographic stylings. I found this helpful, as the past menu  I designed wasn't to any grid systems because of the pyramid shape. I also decided to do a history booklet for customers to read. Basically explaining the theory behind the name, the restaurant aims and feel that the owners want to betray across the there customers.
After this I found it quite easy I was just applying my logo to plates, cutlery, napkins, uniforms etc.


Overall I am very pleased with all my outcomes for the Mutton Quad brief. The logo is clean but sophisticated and this flows throughout my menu, history booklet to my napkin. I think the use of a light sans serif typeface in my logo mixed with a classic serif typeface, baskerville, brings out the classy look i was aiming for. I wasn't sure at first with the typeface choose, as I haven't mixed two typefaces that far apart in style before.

Final Ideas

Final logo

Final menu design

History Booklet

Final of applying the logo




Plates

Cutlery

Salt and Pepper Pots

Napkins

Labeling

Uniform

Interior of my restaurant

The restaurant aim is to provide traditional british food in a classy minalist setting. Everyone likes tradtional food. The problem is it tends to be only served in grotty pubs with mish mash furniture and sticky carpets.


So, me and my husband have tried to create a up market atmosphere within our restaurant. With a minalist black and white colour scheme, clean logo design, using the ampersand within the interior design, on the wallpaper, cultery and plates etc.

History into my restaurant

Whilst researching into the mutton quad brief i came across another students blog. I have decided that i am going to create a history booklet or add it into my menu. Basically saying when it was formed, background into the theme and name, opening times, etc.

History into my restaurant & bar


Situated in the heart of the city. Widows & Orphans is a new, up and coming Typography themed restauraut. Widows and Orphans exactly comes the typography meaning, a word left on its own at the end of a paragraph. 


The owners, Lynda and Steven Woods created Widows & Orphans back in 1995 opening there first restaurant in there home town of Manchester, Now there are 5 to this chain, Manchester, Leeds, London, Edinburgh and newly Sheffield.


The restaurant aim is to provide traditional british food in a classy minalist setting. Everyone likes tradtional food. The problem is it tends to be only served in grotty pubs with mish mash furniture and sticky carpets.


So, me and my husband have tried to create a up market atmosphere within our restaurant. With a minalist black and white colour scheme, clean logo design, using the ampersand within the interior design, on the wallpaper, cultery and plates etc.


Opinions


“I am so glad a Widows & Orphans has come to sheffield. I visited the London restaurant, and really enjoyed my meal anfd the overal atmosphere”


“The staff are so friendly and a love the questions in the menu and on th plates, its just so quirky”


“Came here for my birthday, absolutely great evening” 


"Faultless standards throughout, very classy look and vert tasy food”


Opening Times


Monday 5PM -11PM
Tuesday 5PM- 11PM
Wednesday 12PM-11PM
Thursday 5PM-12PM
Friday 4PM-12PM
Saturday 4PM - 12PM
Sunday 12AM- 11PM


Contact


0114 2669459


www.widow&orphans.co.uk


Widows&Orphans
164 Ecclesall Road
Sheffield
S11 5QP


Booklet 

Applying my logo

Restaurant Sign-age

Napkin

Cutlery ideas


5 different ideas

Idea 1

Idea 2

Plate

Your taste buds wanting more, try a delicious desert, I recommend the chocolate pudding souffle.

Good things always have to come to an end.

Bowl

Salt and pepper pots

Development of the menu

Menu idea 1

Menu idea 2 

New Typeface Baskerville